- June 23, 2020
Communication is one of the most important aspects of strengthening your relationship with customers. Whether you have to share news about a new product launch or an offer or scheme you are about to run during the festive season, you need to communicate it to your customers. Since you are running an online business, you need to use online communication sources to make sure that they get your message before it is too late.
Trust is essential when it comes to building customer relationships, and you are breaking the trust if your communication methods are extremely poor. Do not let down your customers with poor communication strategies; otherwise, you will lose them to your competitors.
Even though you have good news to communicate to your target audience, you will not use traditional methods of cold calling. It will lead to nothing but disappointment. However, some companies still use phones, but the motive is to know about their grievances in detail that sometimes is very hard to share with an online platform. Such companies effectively plan for timings to call users to take feedback.
If you do not think this strategy is useful, there are several other means to communicate a message to your audience.
Use social media platforms.
As you know that more than 80% of your target audience is present on social media platforms, this is undoubtedly the best platform to share information. You will have to decide the best timings to share news so that most of the users get to know it immediately. The sooner they know, the faster they will take the desired action.
For instance, if you have cut interest rates by 2% on payday loans online in Belgium, you can share this message on social media platforms. Frame the message like this: “Get payday loans at 2% reduced interest rate – offer valid till June 30” Suck kind of messages on social media will encourage users to take action immediately.
There will naturally be some people in need of money, and seeing a reduction in interest rates, they will quickly jump at the offer. It is not set in stone that you cannot repost the same message. You should remind them on and off. You can share that message time and again so that even those get to know who missed it earlier.
Another best way to communicate with your audience is by using email marketing. It is one of the most popular methods to communicate about a product launch or a scheme to your users. If you have got a list of subscribers, make sure that you take full advantage of it.
However, you will need to work harder when it comes to using email marketing. You will have to brainstorm the best timings to send in emails, so all recipients get sufficient time to read it. If you send over emails when they are busy or do not have time to look at it, there will be no use of running the campaign. Instead, people will mark as spam.
Email marketing tools will allow you to create engaging templates that provide precise information to users. For instance, if you have just started offering small business loans in Belgium, you can create a template that states which new financial product you are offering, features and the unique selling point.
Make sure that the newsletter consists of all information a user would like to know. Email marketing can boost the conversion only if it leaves no doubts in customers’ mind.
Another popular method to spread such kind of information to users is using the messaging service. You can ask your subscribers to sign up for text services.
Since text cannot belong, this is the best strategy if you have to share information about a scheme or offer. For instance, a 10% discount on product X, buy 2 get 1 free, get product Y free with product X, etc.
Website hope page notification
No matter you use social media platforms or email marketing, it is crucial to notify your message on your website home page. As users get to know about a scheme or product launch, they will visit your site.
Make sure that your website has a popup or a notification bar. It will prove authenticity and encourage users to take action.
Communication is essential to win the trust of users. Keeping them in the loop what you are doing and how it is going to help them makes them believe that you value them.